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What is it? A Mobile Experience.

          A jaw-dropping Pop-Up Party convertible that doubles as a marketing dream. It is the “LeBaron that Booms”. Equipped with a turntable and mixer on a custom frame/hinge replacing the backseat, with 20 speakers powered by a 12,000 watt sound system and accented by 5 LED systems.

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How does it work? Viral Marketing.

           The car rolls up, LEDs begin to flash, people gather like ants and within 45 seconds Draydel has lifted the turntables, and introduced LeBoomin. He begins to play his original tracks and original remixes, and by this time there is an average of 40-60 people. By song 2, there is a typical crowd of 80-115 people.

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Where Are We Going?! Everywhere!